Sometimes people ask me why I do some of the stuff/projects I do. There are, of course, many different reasons but when it comes to projects in Helsingborg and the sorroundings, I have a strong vision of what I want to achieve which guides me – I want a greater integration in the Øresund region.
The main reason for this is simple national selfishness – I believe the Swedish side has alot to win by just seeing Copenhagen as its closest capital. That is because a capital has alot of benefits – in most countries the capital is the place where the countries “best” people gather. The most creative artist, the best IT-companies, the most extravagant social media gurus, the best law firms etc. This I think is especially true in Denmark, where there are few other large cities that can compete with Copenhagen, compared with Hamburg/Stuttgard/Düsseldorf vs Berlin in Germany or Gothenburg vs Stockholm in Sweden.
So it’s my opinion that alot of people living on the Swedish Øresund side, like Malmö or Helsingborg, have alot of good people/networks nearby, that most simply don’t realize.
For example, social media (or any other field for that matter)
If you want to make a name for yourself, it would be alot better to surround yourself with Copenhagens greatest minds. Go to their gatherings, their workshops. Because being in a crowd of the best people in a countries is alot more powerful then just being with Malmös or Helsingborgs best people – because then you wouldn’t be able to be he best, without being frequent guest in Stockholm. I mean just look at Joakim Jarderberg.
That’s why better Øresund integration is something worth striving for (and in the similar way, it is good for the danish side too – a larger “brain pool” that is part of the network).
Of course there are many solutions to this problem, and my own personal favorit is: gossip
My opinion is that one thing that is really needed is a shared news-network. Just the fact that on the swedish side Sydsvenskan has more or less nothing on Helsingborg, just as Helsingborgs Dagblad has more or less nothing from the Malmö area, is really bad. And just as bad is that both have more or less nothing about Copenhagen, even thougt there is enough happening there to fill most of Denmarks biggest newspappers.
The reason it’s bad is because news are one of the few things that is present in most peoples everyday live. Most talk about what the read in the news (either in papper, TV or internet) during their coffeebreaks, or with their friends and family. This gives a regionwide “shared experience”, something that lets you easily talk to strangers or new people in your network, because they have also knowledge about the news.
One thing which I find intresting is that gossip is really powerful in this regard. I, personally, don’t have much left over for gossip, but I see it for what it is – giving people something to talk about, to feel good about themselves together with theyre surrounding.
I feel that it is ridicilous that people here in Helsingborg know alot about the nightlive and happenings of the Stockholm elite, but more or less nothing about that in Copenhagen – even though it more or less is the same, with the same kind of people and same kind of spectacles. And just imagine how much more fun would be if you knew that this or that person is famous, when you are out for a beer in Copenhagen.
So that would be one of my favorite steps towards better integration – more gossip ;)
Update: Saw that Joakim linked here in his 10th of june post. Thank you! So in order for this to look better I corrected some spelling errors. And also made a more selling headline.
If you, for some reason, want to contact me but not leave it as a comment, you can reach me at karsten@deppert.se