Launching Carbon Collective publicly

My newest business project.

As many know, I have spent most of my professional life trying to close loops and improve my surroundings. And being involved in multiple things at the same time.

I have been co-founder of different companies. Rscued, about minimizing food waste. Mindpark about creating space where people and business thrive. E-commerce Park of Scandinavia about sharing knowledge (and trying to make the sector more sustainable). Just to name a few.

The thread running through all of it: solving a problem that annoys me, and making things practical and understandable for people who want to do something but don’t know where to start.

I wanted to take this further, and when looking around what needs to be done I decided I want to limit the climate crisis.

So a couple of years ago, after I had left Rscued, I started going even deeper into climate.

And it actually made me optimistic.

The challenges are enormous. We need to both reduce emissions and remove carbon from the atmosphere. But it turns out we have the solutions.

One of those solutions, that turned up from my surroundings, was biochar. But I did not really understand it initially. But the more I looked into the topic of extracting CO? from the atmosphere, the more I kept coming back to biochar.

It turned out it is one of the few carbon removal approaches that already works at scale, is “permanent” (1.000-100.000+ years, which means longer than most / all civilizations), and produces tangible co-benefits for soil and agriculture. And is both much more viable and cheaper compared to new solutions such as DAC (Direct Air Capture).

But it is a bit complicated, and most people have not understood its many benefits.

That is the gap I want to help close. Therefor I am now part of launching Carbon Collective, together with smart people like Zhenni Liang and Niklas Carlson and others – with a mission to limit the climate crisis – with help of biochar. A practical, collaborative next step for businesses and people that already care about sustainability, and want to go further.

So if you know someone who is curious about what biochar is, why it matters, or how a company can help fight climate change with it, I would love to hear from them.

And if you have any thought or questions, let me know!

Thoughts on AI and shopping – Agentic Commerce

Was invited to Svenska Stadskärnor Årskonferens 2026, to talk about AI and how it is affecting shopping, both online and offline, in my role as co-founder of both E-commerce Park, Contentor and also active with both nybryggt.nu (as well as being involved in Zoegas historic café – which gives an experience of running a place in a city center.

I focused in my talk on Agentic Commerce, a topic which only a handfull of the people in the audience had heard about. Bringing this concept to everyones attention was the main goal, as it can potentially affect shopping quite a lot in the future. Even if it is not clear at all yet how it will actually work out.

It was followed by a panel with supersmart people (Annika Winsth, Jörgen Einarsson, and Joakim Wernberg) which had a lot of interesting discussions – and also came to talk about some novelties, such a the café being run by AI, and how that might be in the future.

I got a lot of questions afterwards, one that I find particular interesting was “how should someone running a store in a city think about AI and especially Agentice Commerce?”

That is a hard question to answer, both as it is new, but also depends a lot on what kind of store. But overall my recommendation would be to be digitaly present, have some kind of online shop (even if not the most advanced), and focus on having product information online. So that an AI can find you and knows what you are selling, more detailed then just “shoes” or “hats”.

But we are moving towards a future where being a brand is more important than ever, especially online. So if you can do things so that you are not just a storefront, but actually a destination, a place people care about, a place people talk about, then that is very good as well.

Testare till School of Coffees nya plattform sökes

Testare sökes! Med Scandinavian School of Coffee utbildar vi hundratals personer som vill jobba med baristayrket och kaffe på professionell nivå, runt om i landet främst, men även med delar digitalt.

Vi håller nu på att ta fram en ny hemsida och framförallt ett förbättrat digitalt kursupplägg. Väldigt kul, men den behöver testas! Vi letar nu efter 5 personer som vill gå utbildningen (digitalt) utan kostnad, mot utbyte att ge oss input i att det fungerar bra.

Utbildningen vi vill testa består av ca 30 moment, som är 5 – 25 minuter vardera. Om någon är intresserad av att testa, ta kontakt!

Sharing knowledge on building community where companies grow

I believe it is always good to share experiences with others. This week Mari Suoranta from Finland visited to share insights into how they work, and her experience from different entrepreneurial ecosystems around the world, such as Stanford.

Interesting talks both about Mindparks journey, and also what is happening in Helsingborg with both E-commerce Park of Scandinavia, LU Innovation, Helsingborg Innovation District and everything else.

Important insights, and both what struggles are common for all places fostering company growth. But also regarding unique things in Helsingborg and this region, such as the strength in e-commerce and entrepreneurial culture here, as well as being in the Nordics with a supportive society for daring to build your own business.

Organizing a Women Startup Weekend

This years International Women’s Day was spent organizing a Startup Weekend.

Techstars put out a call a couple of month ago, enabling organizsations around the world to host a Startup Weekend for Women on this weekend, and thru LU Innovation and with support from Helsingborgs stad we got the chance to do one of the 40 different ones that were organized globally!

And we made our own adjustments (for the better) – the 3D Meetup Sweden was also taking place this weekend in Helsingborg at Tryckeriet. This made it possible to combine the Startup Weekend with a 3D printing theme, enabling each team to get designers and access to 3D printers. Which turned out great!

Thanks for everyone who made this a great weekend!

Priority areas for renewable energy

Learned something new this week. In Germany there is a ”priority area” for solar power along the Autobahn! Up to 500 meters along both sides of any Autobahn you can build solar power plants easier (if within 200 meters you do not even need a building permit for it!).

The point is to use area that is hard to use otherwise, and also gives noise reduction to the surrounding area. And frees up quite a lot of land! In total a bit of 13.000 km of Autobahn in Germany, and this gives about lot of area – if used to a maximum extent it would give 72 gigawatt of power capacity (Germany currently has a total production capacity of 263 GW, so this would cover around a quarter of it’s need)

And it also gives those land owners along the Autobahn more income opportunities. Usual price for farmland next to Autobahn is reportedly €200-€1000 per hectare, for solar plant developers are willing to pay €2000 – €5000 per hectare.

Do you know about other countries that have something like this? And I wonder if it could be used for wind power as well – being close to a highway would make transporting big wind turbines a lot easier, and being around a noisy highway would not bother wind power plants..

Forward 2025 – Biochar focus

Was at Rockstarts Forward 2025 in Copenhagen, focused on biochar.

Interesting to meet more people involved in the scene, and hear the ambitious startups telling about what they already have achieved and want to achieve.

Most inspiring was Henrik Stiesdal, introduced as “the godfather of wind power” who shared his vision for biochar in Europe’s climate strategy, and what he works on now.

Amongst other he talked about that 75 million tons (75.000.000 tons) CO2 has now been decided needs to be removed from the atmosphere in the EU by 2040.

He put this in perspective: is this feasable with Biochar? This requeires about 100 million tons of feedstock in the EU – very reasonable, this exists.

But in order to meet 75.000.000 tons CO2, biochar production needs to grow by 50% year on year. 750x increase from todays level, by 2040! This is not realistic. With his background in wind energy he also drew parells to the growth and expansion of wind. Wind scaled 25-28% yer on year between 1995 – 2010 (15 years, so same time frame as 2025-2040). His estimate: 30% is max growth for industries that are ”hardware” related.

Wind was created by demand and established long term frame conditions. This is not in place (yet) for biochar. We need that was his main message.

Inspiring to hear others talk about this issue and the numbers involved. And also made me even more commited to what I want to do with Carbon Collective.

Another great Grow Invest

Last week Mindpark hosted another great Grow Invest. Always glad to see so many people and investors exchange ideas and thoughts.

What a day it was, with diverse topics from different investors. Everything from “Femtech: Hype or Health Revolution?” to “Mushrooms, Money & Future of Sustainability” the discussions were as diverse as they were insightful.

Why Mindpark is hosting Grow Invest
With Grow Invest, we want with Mindpark to showcase what is happening in the region beyond the local level. The event connects investors from across northern Europe, sharing insights and building lasting relationships that strengthen the regions innovation and entrepreneurial ecosystem.

Through panel discussions, roundtable sessions and spontaneous meetings over food and drinks, we believe this day will spark new ideas and collaborations.

Already looking forward to the next one!

 

 

Att förbereda för julen

Det är verkligen spännande att vara inom en massa olika branscher. En av sakerna som händer är att man också inser hur olika tidsperspektiv det är för olika branscher och produkter.

Så just nu är det “tomteverkstad” för kaffeverksamheten, som säljer en adventkalender för kaffe. Och inte bara en, utan många olika, bland annat en med bara specialkaffe och en med bara kaffe kapslar. Och även en sida helt dedikerad till julkaffe.

Och så klart på flera språk: Finland, Danmark och Norge. Och så klart en internationell sida.

Man kan följa det hela lite på instagram, där det uppdateras om hur det går.