Category: Projects

My newest business project.

As many know, I have spent most of my professional life trying to close loops and improve my surroundings. And being involved in multiple things at the same time.

I have been co-founder of different companies. Rscued, about minimizing food waste. Mindpark about creating space where people and business thrive. E-commerce Park of Scandinavia about sharing knowledge (and trying to make the sector more sustainable). Just to name a few.

The thread running through all of it: solving a problem that annoys me, and making things practical and understandable for people who want to do something but don’t know where to start.

I wanted to take this further, and when looking around what needs to be done I decided I want to limit the climate crisis.

So a couple of years ago, after I had left Rscued, I started going even deeper into climate.

And it actually made me optimistic.

The challenges are enormous. We need to both reduce emissions and remove carbon from the atmosphere. But it turns out we have the solutions.

One of those solutions, that turned up from my surroundings, was biochar. But I did not really understand it initially. But the more I looked into the topic of extracting CO? from the atmosphere, the more I kept coming back to biochar.

It turned out it is one of the few carbon removal approaches that already works at scale, is “permanent” (1.000-100.000+ years, which means longer than most / all civilizations), and produces tangible co-benefits for soil and agriculture. And is both much more viable and cheaper compared to new solutions such as DAC (Direct Air Capture).

But it is a bit complicated, and most people have not understood its many benefits.

That is the gap I want to help close. Therefor I am now part of launching Carbon Collective, together with smart people like Zhenni Liang and Niklas Carlson and others – with a mission to limit the climate crisis – with help of biochar. A practical, collaborative next step for businesses and people that already care about sustainability, and want to go further.

So if you know someone who is curious about what biochar is, why it matters, or how a company can help fight climate change with it, I would love to hear from them.

And if you have any thought or questions, let me know!

I believe it is always good to share experiences with others. This week Mari Suoranta from Finland visited to share insights into how they work, and her experience from different entrepreneurial ecosystems around the world, such as Stanford.

Interesting talks both about Mindparks journey, and also what is happening in Helsingborg with both E-commerce Park of Scandinavia, LU Innovation, Helsingborg Innovation District and everything else.

Important insights, and both what struggles are common for all places fostering company growth. But also regarding unique things in Helsingborg and this region, such as the strength in e-commerce and entrepreneurial culture here, as well as being in the Nordics with a supportive society for daring to build your own business.

Had a great conversation with Joel Falck last week, about his journey and insights into e-commerce, as part of E-commerce Park of Scandinavias digital event series, where we interview people that have gone thru inspiring journeys.

This years International Women’s Day was spent organizing a Startup Weekend.

Techstars put out a call a couple of month ago, enabling organizsations around the world to host a Startup Weekend for Women on this weekend, and thru LU Innovation and with support from Helsingborgs stad we got the chance to do one of the 40 different ones that were organized globally!

And we made our own adjustments (for the better) – the 3D Meetup Sweden was also taking place this weekend in Helsingborg at Tryckeriet. This made it possible to combine the Startup Weekend with a 3D printing theme, enabling each team to get designers and access to 3D printers. Which turned out great!

Thanks for everyone who made this a great weekend!

Was at Rockstarts Forward 2025 in Copenhagen, focused on biochar.

Interesting to meet more people involved in the scene, and hear the ambitious startups telling about what they already have achieved and want to achieve.

Most inspiring was Henrik Stiesdal, introduced as “the godfather of wind power” who shared his vision for biochar in Europe’s climate strategy, and what he works on now.

Amongst other he talked about that 75 million tons (75.000.000 tons) CO2 has now been decided needs to be removed from the atmosphere in the EU by 2040.

He put this in perspective: is this feasable with Biochar? This requeires about 100 million tons of feedstock in the EU – very reasonable, this exists.

But in order to meet 75.000.000 tons CO2, biochar production needs to grow by 50% year on year. 750x increase from todays level, by 2040! This is not realistic. With his background in wind energy he also drew parells to the growth and expansion of wind. Wind scaled 25-28% yer on year between 1995 – 2010 (15 years, so same time frame as 2025-2040). His estimate: 30% is max growth for industries that are ”hardware” related.

Wind was created by demand and established long term frame conditions. This is not in place (yet) for biochar. We need that was his main message.

Inspiring to hear others talk about this issue and the numbers involved. And also made me even more commited to what I want to do with Carbon Collective.

Last week Mindpark hosted another great Grow Invest. Always glad to see so many people and investors exchange ideas and thoughts.

What a day it was, with diverse topics from different investors. Everything from “Femtech: Hype or Health Revolution?” to “Mushrooms, Money & Future of Sustainability” the discussions were as diverse as they were insightful.

Why Mindpark is hosting Grow Invest
With Grow Invest, we want with Mindpark to showcase what is happening in the region beyond the local level. The event connects investors from across northern Europe, sharing insights and building lasting relationships that strengthen the regions innovation and entrepreneurial ecosystem.

Through panel discussions, roundtable sessions and spontaneous meetings over food and drinks, we believe this day will spark new ideas and collaborations.

Already looking forward to the next one!

 

 

Summer updates. As most of you know I am involved in different businesses and organisations. I felt now is a good time to share some reflections on the different ones, and how the year has been so far.

Summer update: E-commerce Park of Sweden!

For me, e-commerce businesses hold a special importance, especially as the past six months have underscored the necessity of fostering business growth in Europe. In a world with international challenges, our mission to cultivate a community that supports businesses to grow, and grow easily then many others across regions and countries, feels more important than in a long time.

So what has happened so far? A lot of things have happened at E-commerce Park of Sweden already!

Knowledge Sharing Events: We started last year to organise some new bigger events, which we have continued to do this year. This spring 3 larger events were hosted: the Digital Marketing Day, Future Ecom Day and the (now annual) E-commerce Day in June. But not just these events, we have also had multiple digital events, which have been focused on insights with seasoned entrepreneurs. Overall this feels very good and we get great feedback on the events.

Future Retail Incubator: The incubator has continued to evolve. Now located at Mindpark in Helsingborg, it has become even more international, attracting talented entrepreneurs and businesses. However as we have expanded the program a bit we also have encountered some new challenges – but we have made great plans on how to improve the programe even more for the fall. Stay tuned!

Digital Community: One of the most promising developments this year so far has been the establishment of our digital community. This allows members to ask questions, share experiences, and get help on all things related to growing their online sales and e-commerce. The support within the community has been heartwarming.

Team Growth: A new team that has been built. A special shoutout to Zhenni Liang and Felicia Johansson for their dedication and hard work. I also want to thank Elinor Franchetti, who after many years has moved on to new challenges.

But of course, a lot more has happened in this business. New coworkers in the coworking space, we hosted a special session of the Scale-Up program for companies that want to grow further, and we had people from all over (and outside) Sweden come and visit us already.

Exciting things! But more will happen! :)

And if you are active within e-commerce or retail and want to get part of the community, join in!

Summer update: The journey with Contentor

It is really inspiring to be part of the growth and transformation that Contentor is going thru. It’s been a period of rapid change for the company, as it has transitioned from a service company into an AI SaaS company.

The company now really does what we said we wanted to achieve already more then 10 years ago – help e-commerce companies and brands have content online in seconds, and to be able to do things such as A/B test content – in any language and on any market.

The path has however been different then expected (thankfully we decided against developing our own AI, which was the right decision), and full of learnings. But it feels very exciting to be in an field that is so rapidly changing – and to build solutions that are really used, work and can compete with the AI companies.

And I must say, it is humbling to see the lists of companies that use contentor. Quite amazing that a relatively small team in Helsingborg can service global clients (such as Visa, Samsung, Edblad and many more)

And it has been great to hear how our AI + human services really solve problems for customers in practical ways. Helping businesses ensure that the language used on their e-commerce platforms is accurate and culturally appropriate, even when they lack in-house expertise for certain languages.

And the new service we have, with quality reviews is really interesting as well, making incremental improvement thru human feedback. And then being able to adjust those learnings into texts already translated for example. There are really totally new ways of working available now!

We are also rolling out our latest tool, designed to help e-commerce companies generate product descriptions automatically, just based in a small amount of context.

None of this would have been achievable without the hard work and dedication of the team. I am continually inspired by everyones commitment and creativity in solving problems!

Summer update: Growth and changes at Bean Buddies

Summer is almost over, but some last summer updates around me. This time: Bean Buddies, which is the company behind the ecommerce store, Nybryggt.nu,  friskbrygget.nu and others, focusing on coffee.

This business is always evolving. So far this year many new products and new collaborations. And some new things that are not launched yet, such as more Christmas specials! But also launched on a new market, now available for Dutch coffeelovers as well.

Revenue Growth (and Transparency)
This past year (ending August) has been a good year — we have continued to grow, and our revenue is up by around 20% compared to last year. If you’re curious about our journey, you can follow our metrics and progress in the open financials.

Also some changes in the team. Roosa continues growing the business, but Maja, who has been an integral part of our team for the last years is moving on to new adventures. While we say goodbye, we’re also welcoming Mimmi to the Bean Buddies family. Mimmi brings fresh energy and ideas, and we’re excited to have her on board!

Summer update: Building Connections with MindLabs

My last summer update is about Mindpark, and exciting things going on there. Mindpark always has so much happening, and that we are now in 4 cities across Sweden has not made it less so…

But instead of talking about everything happening at Mindpark, let me just tell you about one thing.

In april we held a first event called MindLabs, which we plan on doing more times. It is a project I’ve been fortunate to be part of at Mindpark, together with Abbas Sbeity and lots of help from the team.

The idea is simple: get international talents to meet businesses that are looking for competences to join them, during two half-days of problem solving.

Our first event in April was a great experience, bringing together companies and international talent to collaborate and get to know each-other, and solve real-world challenges.

It was inspiring to see the energy and ideas that came out of those two afternoons. And to hear how people found employment or network afterwards. With Mindpark we want to create places that are most then just spaces – we want to create places where people and business thrive.

I find it very exciting that this is just the beginning. We’ll be hosting more MindLabs in the future, offering businesses the chance to connect with skilled professionals, explore new solutions, and strengthen their employer brand. Thanks to EU funding, participation remains accessible, making it a very valuable opportunity for companies.

Grateful to everyone who’s been part of this so far, and looking forward to even more great connections.

And if you’re curious about how your company can get involved, feel free to reach out!