Roosa has just made an update for how nybryggt.nu and Service Supply Scandinavia has been during March. Here it is:
## March 2022
Another good month for us! The month started off strong with notably larger than usual turnover on the first couple of weeks, which led to a considerable increase in our average order value. We’ve had some campaigns but otherwise I’m not sure what was the cause of such increase (50 kr). All in all, it was once again an all time high month in terms of turnover!
March was the first month working with the coffee advent calendar. Christmas isn’t luckily close yet (can be argued considering this weeks weather) but the calendar project starts now and is taking a lot of time.
– Record month (turnover)
– New products from Lavazza: new coffee capsules. Lavazza is going big on TV and SoMe, and these new capsules are advertised for instance at Benjamin’s cooking show. Good leverage for us too.
– Arvid Nordquist
– New distributor: Rombouts. A Belgian Coffee brand.
– Average order value: ca. 50 kr higher than last month.
– Kahls Kaffe: Buy 3 Pay for 2 (250g beans)
– Barbera Coffee: Get a free coffee sample (250g ground coffee) on your next order.
– Started out with Danish Smart Shopping. Interesting to see if it generates some conversions.
– We got a more competitive price list from Zoegas, which will hopefully give us an opportunity to compete on the hotel and café branch.
– Prices keep gradually increasing. This is something to be noted when looking into our turnover; increased turnover isn’t only increased sales – some of it comes from the price increases on products but no major impact on this yet.
– Advent calendar:
– So far 5 out of 8 roasteries gathered. New thing this year will be a Finnish coffee roastery (Kaffa Roastery), whose coffee we will also take in for Nybryggt as the first Finnish roastery.
As for now, it looks like we won’t reach the budget for the year; it seems like we are starting to reach a plateau in terms of order volume. A growth of 25-30% looks more relevant for the year.
As usual, you can find more figures from the Open Financials file, but here is a brief of our March in numbers:
– 11% = growth compared to the previous year
– 886 = amount of orders
– 568,243 SEK = turnover
– 62,845 SEK = profit
– 43,021 SEK = result from the beginning of our fiscal year (August ? )
Roosa has just made an update for how nybryggt.nu and Service Supply Scandinavia has been during janaury. Here it is:
The poorest month of the year, huh? Not according to our order flow. January was a record month for us, both in terms of order amount and revenue. We topped our previous order record of 919 orders by almost a hundred, reaching a total of 1006 orders.
Order + revenue record
More orders from Finland (19 (!) compared to 2 in December). We decreased the shipping costs from over 10€ to 6€, so it can be an effect of that
We had two School of Coffee courses, of which one was for a new café in Landskrona and the other one a usual one in Stockholm
You can find more figures from the Open Financials file, but here is a brief of our January in numbers:
September was generally a good month. We noticed a big increase of B2B customers (49 B2B orders), and even a slight increase in the Finnish orders (the amount of orders/country can even now be found from open financials if that’s of interest to someone).
During the summer our 3PL was forced to change from PostNord to DHL due to a rapid and drastic price increase at PostNord. No bigger issues there, but Fedex/Norway have on the other hand been a struggle. We have had a lot of issues and delays with Fedex over the last few months, which has caused some frustration on our end and of course at the customer end as well.
Another struggle lately has been the new tax regulations in the EU. Our plattform has needed to develop a new function for us for this, so that the taxes are registered correctly in Fortnox for each country.
One global phenomenon in the coffee branch is that coffee prices have seen a drastic increase, which we are slowly starting to see with our distributors. Not only have the prices been increasing, but we’re also seeing a shortage of some of our top selling products from several of our distributors, which of course has had an impact on our sales. Then again, not really sure if the customers are replacing their go-to product to something else when they’re out of stock, or not purchasing at all.
Another more local update for us is that we have bought another company called Fitnessfika, which was officially handed over by to us from the beginning of September. The logistics will be handled through our 3PL from now on, but there are still a lot of factors to be figured out with this new addition to the family.
As usual, the link to open financials can be found here.
Tänkte det var dags för Junis uppdatering för Nybryggt från Roosa!
June was a quiet month for us. The amount of orders decreased to an average of 21 per day. The amount of B2B orders was the only category that remained the same (29 = 1 per day), whereas the decrease was also visible in the Danish (18) and Norwegian (17) markets. What comes to Finland, we are starting to rank better but only got 2 orders in June.
We first thought the decrease was due to the summer weather, but as the order volumes continued low we’re wondering if there’s something else slowing down the sales. Are we alone in this situation?
We also did an inventory at the warehouse and realised that there was a lot of coffee we don’t sell that had passed its BBD. We created a category where customers could “buy” the expired coffee for free – which was a success. We had coffee worth almost 10,000 kr that we couldn’t sell, which we would have needed to get rid of otherwise. Looking from the sustainability perspective I would call it a great win-win situation ????
This post is in english, and written by Roosa who is not responsible for the e-commerce at nybryggt.nu. She is holding up the tradition of sharing how it goes for the e-commerce site.
A little recap for Nybryggt from April/May:
April started very slowly due to Easter but we managed to catch up towards the end – yet still leaving us at 27,6 orders per day on average – below expectations that is. Same continued unfortunately to May – 27.7 orders/day. The good weather is nice but it’s also eating up our orders.
We also saw a decrease in both Danish and Norwegian orders, not really sure why.
April was also the first month that we started sorting out how many companies are buying from us – which seems to be about one per day. There’s a lot of potential there and we are thinking about customizing some packages that are aimed just for companies. Something relevant here would be a payment method that would support monthly charging – something we don’t yet have and don’t know how advanced development it would require from our platform, Wikinggruppen.
We also finally started our first campaign together with Lavazza Sverige. With them we have a common dashboard where we can share all relevant information regarding their products and campaigns.
One big project that has been (and still very much is) undergoing during the past months is the launch of the Finnish website. It’s now been up and running for a couple of weeks, with the name www.kahvipaussi.fi. We’ve started ranking on some keywords such as kahvipavut, kofeiiniton kahvi and lavazza but no proper order flow yet – first order actually came on the last day of May (yay!).
Btw, my tip to anyone launching in Finland is to not use google translation. It works well with some languages but it’s quite bad in Finnish – the inflection of orders is complicated and goes easily wrong. We had ordered some translations from Contentor to begin with, and now I’m continuing myself. It’s very time consuming and it’s hard to know the value of it as we basically don’t yet have any orders flowing in. The next milestone for us will be to get ca. 30 Finnish orders/month.
A reflection about how people live longer, which is a good thing, but that they also might stay in power longer, which might be a bad thing. No solutions, but would be interested in hearing your thought.